Skills Academy: Focus Groups (in person only)

NCAJ Headquarters, Raleigh, NC 

6.0 CLE hours 

Join Jon Moore as Program Chair for the latest installment of NCAJ’s ongoing Skills Academy:  Focus Groups.  A dynamic speaking lineup of Joe Tunstall, Valerie Johnson, William Goldfarb, Paige Pahlke, Vernon Sumwalt and David Stradley will take attendees through a tour of the all-important tool of Focus Groups.  The morning session will focus on essentials for setting up and planning focus groups, different types of focus groups, unique ways in which focus groups can be used to advance your case, and common mistakes in focus groups.  The afternoon session will involve a live focus group panel via Zoom where attendees will see a live demonstration of cutting edge techniques and learn how to implement focus group feedback into effective trial strategy.  

Topics & Speakers 

8:00 a.m.| Registration and Continental Breakfast 

8:55 a.m.| Welcoming Remarks – Program Chair

• Jon Moore, Brown Moore & Associates, PLLC, Charlotte                

9:00 a.m.| Planning, Preparing for and Running Focus Groups- The Nuts & Bolts

• Paige Pahlke, Brown Moore & Associates, PLLC, Charlotte

9:45 a.m.| Types of Focus Groups and Why We Need Them

• Vernon Sumwalt, The Sumwalt Group Workers' Compensation and Trial Lawyers 

10:30 a.m.| Break

10:45 a.m.| Unconventional Uses for Focus Groups

• Joseph Tunstall, O’Malley Tunstall, PLLC, Tarboro 

11:30 a.m.| Focus Group Fails – How Not to Miss Opportunities 

• Valerie Johnson, Johnson & Groninger, PLLC, Durham 

12:15 p.m.| Lunch

Afternoon Session will include interactions with LIVE Focus Group 

1:15 p.m.| Cutting Edge Techniques 

• J. David Stradley, White & Stradley, PLLC, Raleigh 

2:45 p.m.| Break

3:00 p.m.| Different Ways to Use Focus Groups, and Implementing Feedback into Trial Strategy 

• William Goldfarb, The Law Offices of William K. Goldfarb, Monroe

4:30 p.m.| Adjourn